Las Vegas NASCAR Weekend Contributes $194.6 Million to Vegas Economy

The 2011 NASCAR Weekend once again proved to be a huge economic windfall for the Las Vegas economy. This year’s event posted the third-highest financial impact on the community in the 14-year history of the event.

This year’s event, held March 4-6, contributed $194,699,000 to the local economy, according to figures released by the Las Vegas Convention and Visitors Authority. That represents a staggering 17.4-percent increase in economic impact over the 2010 event.

“This is tremendous news for our entire community,” said LVMS President Chris Powell. “This is a major shot in the arm for all local merchants. It’s also a great indicator that NASCAR remains strong and is a major player in Southern Nevada. This is the biggest sporting event each year in Nevada, and we’re proud of the role the speedway plays within the community.”

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